Why the elephant?
In the past century, 90% of Asian elephants have disappeared off the face of the earth, with only 30,000 left in existence. To help ensure the survival of the remaining 10% of the population, we have partnered with an NGO called Elephant Family who works to secure vital elephant corridors across Asia. Corridors allow elephants to feed and move freely in the wild without being threatened by humans. 90/10 is our commitment to donate 10% of our profits to help save the Asian elephant, one corridor at a time.